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Creative Careers- Book Review: Finding the Next Steve Jobs

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Creative Careers- Book Review: Finding the Next Steve Jobs

If you are interested in pursuing creative careers or need to source creative people for your organisation, this book is for you.

The founder of the gaming company Atari, Nolan Bushnell gives an inspiring insight of how he has hired and nurtured creative employees in all of his businesses over the last 30 years. Bushnell allows us to enter the mind space of what creative people need and how institutions need to change their often structured and rigid environments, to let this talent in and let them loose on creativity and innovation.

In a world where innovation and creativity is a need not a want, the timing of this book could not be more perfect particularly when looking at creative careers. For creative individuals, it restores your faith that there are work environments where you belong and you can be your creative self.

Creative job candidates will learn from Bushnell’s hiring techniques which include: having a deep understanding of the candidate’s hobbies, looking at how they dress, whether they have crazy ideas, have they ever been bullied and whether they love to read. He shares odd questions he would ask at interviews which would allow him to assess how a candidate’s mind would work rather than just having them recite their resume.

Organisations will learn that they need to flatten their hierarchical structure, to champion bad ideas and to celebrate failure, just to name a few. Celebrating failure is my favourite idea. Unfortunately our society has conditioned us to consider failure as our foe not our friend. Bushnell eloquently states that failure is an important teacher. Fear of failure creates organisations that say no to every new idea. Continue down that cycle and the organisation finishes with a sign on their door saying “no longer in business”. My hope and wish is that our educators take note of what employers like Bushnell want from their creative employees and all children don’t have their creative ideas crushed by an educational system that clearly struggles to cater for this unique and valuable group in our society. There are plenty of ideas for educators and employers to take from section two of this book from allowing: the creative to play with toys, giving them numerous projects at the one time and have creatives take an occasional walk through a museum.

This book has something for creative individuals, employers and educators all round. Pushing the boundaries, thinking outside the box, bending a few rules should be encouraged if we can realise the potential of the creative and make innovation happen in the future.

Steve JobsSee the book at Amazon

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